I enjoyed Sophie Hedley’s master class very much, as I came to understand that high end retail is very serious business. Anyone can get any clothing brand from any store, but you have to ensure consumers come to YOUR own store. Hence, the use of out-of-this-world PR strategy. As PR and Communications for Bicester Village, she expressed a slight hesitation of the Bicester brand expanding to Africa, but I can actually think of a few Nigerians who would love to engage in luxury buying. So, I don’t think the Bicester market is closed to Nigeria or anything😊
Editor in-Chief of Essence Magazine, Vanessa Deluca also took a fashion masterclass on ‘Curating content for a Fashion Editorial’. She definitely had that quintessential fashion editor style in her outfit, jewelry and hair cut, and for some reason, she reminded me of Titilope Sonuga, the Poet.
As expected, Ejiro Amos Tafiri’s collection was amazing, consisting of womanly pieces in beautifully bright colours of aqua, pink, purple, champagne and so forth, and an array of fabrics including aso oke, lace, silk and satin. There were pleats and high slits, and it was a delight to watch the models sway, with their pony tails in dark and blonde extensions.
The Laquan Smith collection was edgy and daring . The slits were incredibly high, with the models rocking them with their pony tails
The Weizdhurm Franklyn collection had beautiful and dramatic evening dresses, which I thought were amazing😊
The Miles Collins collection was very urban. There were loads of sunshades and straw hats.
Ladunni Lambo’s collection featured interesting blouses made in chiffon and organza, and the models wore ponytails and very striking make up.
The Julian MacDonald collection closed the evening with a lot of pizzazz. The collection was fiery, with loads of black and shimmer, dramatic patterns and daring cuts! There was so much confetti in the air as all the models rocked to Diana Ross’s ‘I’m Coming Out’
That concludes my highlight of the glorious #gtbankfashionweekend!
What was your favourite part of the weekend?
What was your favourite collection?
Join the conversation in the comment section😊😊😊