2021 and 2020 saw the fashion industry restructure itself with the outbreak of Covid 19 and the emergence of Virtual Runway Collections, with Lagos Fashion Week 2021 celebrating 10 years and featuring some virtual collections, and the Blog also featuring designs from Zimmerman and Christie Brown. The Book Reading Series has also continued to evolve, featuring more reviews and tips. Hellurrrandom continues to explore food as a strong aspect of culture, featuring delicacies from different parts of the world, including Nigeria, Mexico and China.
2019 saw Hellurrrandom interview top designers Tsemaye Binitie and Nkwo Onwuka, and contemplated the evolving concept of sustainability and how Nigerian designers can move forward with this.
In 2018, Hellurrrandom covered other well known red carpet events like the SAG Awards, Golden Globes and Oscars for 2018 showing the best of celebrity style on the red carpet. It also gave an insight into Slay Festival.
At the Lagos Fashion Week and GTB Fashion Weekend of 2018, Hellurrrandom had the opportunity to interview Style Icons such as Noble Igwe, Kaylah Oniwo, Mitchell Ihueze , Fashion Designers: Moofa and Emmy Kasbit and so many others. It also had the opportunity to promote brands such as Ziva Lagos, Showkoto and so many others. As normal, Hellurrrandom covered the Runway Shows.
2018 also saw Hellurrrandom’s Editor, Ose Binitie feature articles on Pulse!
2017 saw Hellurrrandom cover Lagos Fashion and Design Week, as well as GTB Fashion Weekend, highlighting new collections of Nigeria’s top Fashion designers, such as Ejiro Amos Tafiri, Bridget Awosika, Lanre DaSilva Ajayi, Tiffany Amber, Lisa Folawiyo and so many others. It was an opportunity to interview the brains behind LFDW, Omoyemi Akerele. The blog also interviewed Most Beautiful Girl in Nigeria 2005, Omowunmi Akinnifesi, Award Win ing Blogger and Saxophonist, Tuke Morgan, as well as 4 other accomplished women under the platform of the #CelebratingWomenCampaign
The blog has expanded its platform to incorporate independent bloggers and writers, featuring their articles as guest posts.
In addition, Hellurrandom has displayed a juxtaposition of hard core legal content with soft and easy lifestyle pieces in the categories of food, travel, poetry and poise.
Hellurrrandom promises to feature more collaborations, interviews, product reviews, style posts and so much more!
Catch up on the latest on the global and local fashion scenes
Catch up on the latest posts on the reading culture series